Giving a thing, an animal or an abstract idea actions, feelings or speech proper to a person.
In Madame Bovary
Charles's conversation was as flat as a sidewalk, and everyone's ideas paraded through it in their everyday clothes
The ideas "paraded" through the conversation "in their everyday clothes," like people passing along a street. By giving gestures and clothing to abstract ideas, the narrator shows common, worn-out opinions passing through Charles's head without surprise.
Part I, Chapter 7, the narrator
Ah!, but there are two [...] the petty, the conventional, that of men, which varies constantly and shouts so loudly that it stirs upon the ground, down to earth [...] But the other, the eternal one, that encircles everything and stands above everything, like the landscape that surrounds us and the sky that lights us.
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